W hat is mean by TiKToK add? TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience . Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service. How it works: Types of TikTok Ads: Topview Ads Brand Takeover Ads Branded Effects Branded Hashtag Challenge Spark Ads 1. Topview Ads Topview ads capture user attention by appearing at the top of the For You feed when first opening TikTok 2. Brand Takeover Ads Brand Takeover Ads. These full-screen ads appear on the FYP immediately after someone opens TikTok . 3. Branded Effects Branded Effects are effects sponsored by b...